Reach out to 4Sales@Channel4.co.uk if you are struggling to meet the entry date.

Prior to submitting an entry, you MUST get full and unconditional approval from the key parties involved in your campaign idea.

In the most part, this means that the brand featured must have given approval for the campaign idea to be submitted.

However, if your campaign is solely reliant on commitment from other specific parties – eg a specific charity partner or a specific spokesperson or talent, that approval must also be sought before entry.

If your campaign pitch details partners on whom the idea is not reliant, eg Talent or Charity Partners that could be switched for a number of alternatives, then commitment from these partners is not required at pitch stage.

Take a look at ‘Entry Process’ above for full details, but in short there are two stages.

Stage 1 requires a PDF submission. This is judged by a Channel 4 shortlisting panel against the published criteria.

Stage 2 sees the shortlisted entrants invited to an in-person pitch with our main judging panel. They make the final decision on the winner based on this pitch and how best they feel it answers the brief and fulfils the criteria.

Different entrants choose different approaches in the 2-page entry. Some communicate the concept through description of the proposed campaign, others decide a sample script or imagery is needed. In short, how you choose to communicate your idea is entirely up to you.

We’d recommend you take a look at the criteria page listed above. This will give you a good guide on what the shortlisting panel will be looking for in your entry, and we’d suggest you make sure that you address all the criteria in your entry.

We strongly advise you read and understand the terms before submitting your entry.

Winners will receive the £1m+ ad value prize and will be expected to begin production of their pitched campaign.

To qualify for the prize, the produced advertisement must reflect the pitched idea, and comply with a number of timing and exclusivity restrictions as detailed in the terms.

The Prize and the Match Fund Prizes are redeemable across the Channel 4 Portfolio between 1st May 2025 and 31st June 2025.

There is the potential, subject to mutual agreement, for these dates to be flexible, pending negotiation with Channel 4 Sales.

As part of Channel 4’s efforts to champion sustainable business practices, the winner and any match funding recipients must implement the following commitments when producing the pitched advertisements;

1. The brand and creative agency involved must be registered (or become registered) as an Ad Net Zero Supporter (run by the Advertising Association).
2. The advertisements produced must use the Ad Green carbon calculator to measure their carbon footprint with the full and unredacted results shared with Channel 4.
3. Any carbon produced as a result of making the advertisement must be off-set via https://weareadgreen.org/resources/offset-emissions-from-your-production-activities and receipt must be shared with Channel 4
4. Unless a similar commitment has already been made, the brand and creative agency commit to develop and implement a long-term plan to reduce their marketing Carbon Footprint and should be shared with Channel 4

No problem – just email us at 4Sales@Channel4.co.uk and we’ll help you out!