2024: Inclusive by design

Reaching more of the population

The 2024 brief for the Diversity in Advertising Award is challenging our industry to reach more of the population than ever before, by making TV ads ‘inclusive by design’.

2024 Brief

We want brands to create a powerful advertising creative which effectively reaches both the visually and hearing impaired.

Campaigns should aim to authentically use inclusive design practices to ensure the narrative is understood and your brand is seen and heard by those who are often excluded.

View our past winners

Since 2016 we’ve given away over £6million of airtime to advertisers who best respond to our briefs. Check out their award-winning work here!

Winners Gallery

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